Heartworks
‘Heartworks' is a digital Cardiac Anatomy Simulator for the training of specialist cardiac doctors, an invention by innovative medical start-up Inventive Medical (Medaphor Ltd).
Inspired by this new method of medics learning through digital simulation, we worked with IML to develop the identity and visual branding for the Heartworks project. Supporting their process of bringing the simulator to market, we designed educational materials, product identity, print, exhibition and digital materials.